Experience
Idea Couture A Cognizant Company
2021-Current
UX Lead
Idea Couture is a global strategic innovation and experience design firm that specializes in behavioral insight, strategic foresight & rapid prototyping.
- Led stakeholder interviews and needs analysis.
- Facilitated UX Audits & Comparative Analyses during client engagements.
- Conducted qualitative user research methods in the field and via Userlystics.
- Co-led strategic workshops for development and business teams to create strategic assets such as journey and story maps.
- Created experience maps, user-flow diagrams & high level system architecture diagrams to inform the client and Cognizant teams of strategic approach.
- Aligned with team leads for capacity planning, created design sprints, refined user-stories, and groomed functional requirements.Worked closely with content and design teams to finalize prototypes and visual designs.
- Led A/B testing efforts of prototyped concepts.
- Contributed to increasing productivity by 20% amongst UX and Design team by templatizing tools and standardizing processes
Notable Clients: CCI, Circle K, McDonald’s, Alaska Air, NAPA Auto
Cadient Group
A Cognizant Company
2018-2021
Senior UX Designer
- Led a team of Two UX Designers to create engaging web and mobile experiences predominantly in the life sciences vertical.
- Seamlessly worked Creative and Account teams to win and retain over 5M of new business.
- Communicated across the account teams to ensure user experience and accessibility best practices where being adhered to
- Provided strategic direction client engagements
- Facilitated UX Audits & Comparative Analyses during client engagements.
- Conducted Gap analysis of UI componentry
- Led Story Mapping & high level system architecture diagrams to inform the client and Cognizant teams of strategic approach.
- Aligned with team leads for capacity planning, created design sprints, refined user-stories, and groomed functional requirements.
- Worked closely with content and design teams to create and finalize prototypes for visual design.
Notable Clients: Molina Healthcare, Abbott, Bayer, Incyte, WeC3G
Synchronoss Technologies
2013 – 2017
UI / UX Designer
Global Cloud services, messaging, digital, and network management solutions provider for enterprise clients
- Worked in agile product development processes to create mobile applications using high-fidelity wire-frames and prototypes, while adhering the brand guidelines of its clients.
- Contributed and led discussions around UX process, user engagement, UX tools and techniques
- Spearheaded user research to gain insight into user’s data consumption and social media habits
Awards
Gold Stevie Award – 2021
Best Use of Technology in Sales and Customer Service
Molina Health Care
Skills
Team Leadership, Journey & Story Mapping, User Research, Rapid Prototyping, Story Mapping, Journey Mapping, Wire Framing, Critical Thinking, Strategy, Data Collection
Tools
Design
Sketch, Adobe XD, Figma, InVision, After Effects, Photoshop, Illustrator, InDesign, Principle, Final Cut, HTML CSS/SCSS
Research
Miro, Otter, Userlystics, G-Suite, Microsoft Office
Education
University of the Arts
Bachelors of fine Arts in Multimedia
2007-2013
NYU, Continuing Education
Advanced Journey Mapping
2015